Professor of Marketing, College of Business, Law and Governance at James Cook University
Her research interests centre on trans-disciplinary social marketing approaches to sustained behaviour change in both the environmental protection and health sectors. Current research relates to marketing communication effects and effectiveness, including the impact of persuasive communication via traditional and digital channels. She has published widely and her work has been cited extensively by academics and industry stakeholders. Originally from New Zealand, she returned to the southern hemisphere in late 2011 having worked in the UK for six years during which time she served on national advisory committees and consulted with health services, local authorities and councils on a range of social marketing / behaviour change issues.
Keynote Title: Environmental Behaviour Change: Benefits, Barriers and the Need for Integrated Strategies
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